Real Guidance. Kind Support.
Legendary Impact.

For Founders & Leaders who dare to lead real & kind

You’re building something extraordinary—

Culture, teams, and a business that will leave a mark. But even the boldest leaders need space to reflect, grow, and be supported. Real & Kind Coaching helps you lead with courage, build with heart, and thrive in the pressure of scaling greatness.

Let’s team up

Hi, I'm Cat Lee. Scaling a startup is one of the most rewarding—and relentless—challenges a leader can face. I’ve been there. With 20+ years of experience investing in and scaling startups, including cofounding Pace and holding leadership roles at Pinterest and Facebook, I know what it takes to build unicorn companies, extraordinary cultures, and high-performing teams. I’ve also experienced firsthand the obstacles and opportunities that come with building something from the ground up.

As an ICF-certified coach with hundreds of hours of coaching experience, I combine deep expertise with a personalized, integral approach. Together, we’ll unlock your inner unicorn—the bold vision, unique magic, and potential that will define your legacy.

How we’ll work together

1:1 Coaching

Coaching isn’t about giving you answers—it’s about helping you find your own. Using an integral coaching approach, we’ll dive into the full picture of your leadership—your mindset, actions, and how you show up. Together, we’ll explore what’s holding you back, uncover new insights, and create lasting change that transforms how you lead and make decisions. My goal is to support you as you tap into your own potential.

Co-Founder Connection & Mediation

Co-founders need to be on the same page. When conflicts or misalignment arise, we’ll get to the heart of the issue and work through it—so you can focus on growing your business, not fighting fires. Clear communication and shared vision.

Advising & Consultation

Looking for actionable advice to solve key problems? This service offers a direct, hands-on approach. Leveraging my experience in venture capital, culture, operations, marketing, and management, we’ll dive into your biggest challenges. I also tap into my squad at Penknife and my broader network to ensure you’re getting the best possible guidance and support. This is where I provide expert insights and strategic advice to help you take your business to the next level.

What to expect

Ready for next steps?

Interested in working together? Fill out some info and I’ll be in touch shortly. I offer a free consultation where we can explore your goals, challenges, and aspirations.

Can’t wait to hear from you!

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